IDEAS home Printed from https://ideas.repec.org/h/pal/palchp/978-0-230-51088-3_4.html
   My bibliography  Save this book chapter

Managing for Creativity

In: Inspiration

Author

Listed:
  • Nicholas Ind
  • Cameron Watt

Abstract

The Nobel Prize winning chemist Linus Pauling once said that to get good ideas, ‘you have a lot of ideas and throw away the bad ones’ (Csikszentmihalyi 1997, p116). More profoundly, the much quoted Pogo the Possum, said in Walt Kelly’s cartoon strip, ‘we are surrounded by insurmountable opportunity’ (cited in Cringely 1996, p297). These two quotations sum up the managerial challenge on creativity, which will be tackled in this chapter and illustrated in the next by the examples of film company Aardman Animations and games company Funcom. Pauling’s aphorism indicates that organisations should generate as many ideas as possible on the principle that there will be a gem or two among them. While a highly creative individual can, by himself, be a significant source of ideas, if the creativity of others is not captured the size of the pool of ideas will be reduced and full use will not be made of the intellectual capital of the organisation. Of cour se, the problem with succes s is managing the results - which brings us to Pogo.

Suggested Citation

  • Nicholas Ind & Cameron Watt, 2004. "Managing for Creativity," Palgrave Macmillan Books, in: Inspiration, chapter 4, pages 40-58, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-51088-3_4
    DOI: 10.1057/9780230510883_4
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palchp:978-0-230-51088-3_4. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.