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Conclusion

In: Inspiration

Author

Listed:
  • Nicholas Ind
  • Cameron Watt

Abstract

Why did you buy this book? If you were looking for insight in how to become a more creative individual, then probably you’re a bit disappointed. You might find some ideas contained within the case chapters, but our argument all along has been that individual creativity can only function in the right environment. Equally, if you’ve been searching for those tools that business books offer up as a panacea to innovation blocks, you’re also likely to be disappointed. Tools such as employee involvement groups, brainstorming sessions, prototyping and serious play are valuable mechanisms and have been well explained by such organisations as IDEO, Play and Imagination Lab. Interesting though these tools are, the world does not need another book on them. In any case, our belief is that tools are only effective in a supportive culture. You can easily transport some of the methods used by IDEO, but you cannot easily replicate their people and their ideology.

Suggested Citation

  • Nicholas Ind & Cameron Watt, 2004. "Conclusion," Palgrave Macmillan Books, in: Inspiration, chapter 12, pages 155-164, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-51088-3_12
    DOI: 10.1057/9780230510883_12
    as

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