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Agents and representatives

In: The Bending Moment

Author

Listed:
  • David E. Hawkins

Abstract

When looking to mobilize an organization effectively the general focus is always internal, whereas, as we have already highlighted, there are considerable external influences and resources to be considered. In a global marketplace one key ingredient that must be addressed in the marketing and operational mix is the role played by agents and representatives. Those who have operated only in a national context have perhaps not recognized the extended network that is a potentially valuable addition to the effectiveness of the overall strategy. Those experienced in working in a more global arena will appreciate that the performance of agents and representatives is frequently the critical factor in a company’s success.

Suggested Citation

  • David E. Hawkins, 2005. "Agents and representatives," Palgrave Macmillan Books, in: The Bending Moment, chapter 0, pages 213-218, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-51060-9_24
    DOI: 10.1057/9780230510609_24
    as

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