IDEAS home Printed from https://ideas.repec.org/h/pal/palchp/978-0-230-51043-2_10.html
   My bibliography  Save this book chapter

Marketing and Production Decisions of Speculative Builders and Contractors

In: The Economics of the Modern Construction Firm

Author

Listed:
  • Stephen L. Gruneberg

    (University College London)

  • Graham J. Ive

    (University College London)

Abstract

This chapter discusses the marketing, output and pricing decisions of speculative builders and contractors. We look at the marketing and production considerations which speculative builders need to take into account in planning their production. These include the relationship between their fixed cost purchases of land and their variable costs of building using specialist contractors. We also look at the marketing and production considerations of contractors, who are involved in tendering procedures, and note how contracts are let sequentially throughout the year. This enables contractors to adjust their tender prices in response to uncertainty and evolving conditions.

Suggested Citation

  • Stephen L. Gruneberg & Graham J. Ive, 2000. "Marketing and Production Decisions of Speculative Builders and Contractors," Palgrave Macmillan Books, in: The Economics of the Modern Construction Firm, chapter 10, pages 227-248, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-51043-2_10
    DOI: 10.1057/9780230510432_10
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palchp:978-0-230-51043-2_10. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.