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“Don’t need creativity”

In: Business Creativity

Author

Listed:
  • Arthur Gogatz
  • Reuben Mondejar

Abstract

Most people will agree with one of these two statements. Both thoughts inhibit creativity because both impel you to do nothing. The first person believes, “I’m not naturally creative. Therefore it’s a waste of time to try to become something I’m not.” The second person says, “I’m creative enough. While I don’t need to use my creativity most of the time, I think I can turn it on when I have to. I don’t see any need for improvement.” Invisible barrier number one destroys your creativity because it gives you reasons to do nothing.

Suggested Citation

  • Arthur Gogatz & Reuben Mondejar, 2005. "“Don’t need creativity”," Palgrave Macmillan Books, in: Business Creativity, chapter 0, pages 3-13, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-51026-5_1
    DOI: 10.1057/9780230510265_1
    as

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