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Product Diversity: The Traditional View of Business Diversification

In: Networks and Location

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  • Anthony Goerzen

Abstract

As stated at the outset of this book, the concept of product diversity is central to an understanding of firm diversification. Many studies have been published yet the findings have not provided a consistent picture. This chapter, therefore, will examine the theoretical perspective on the effect of product diversity on firm performance and provide some recent statistical findings on this phenomenon in the context of large MNCs.

Suggested Citation

  • Anthony Goerzen, 2005. "Product Diversity: The Traditional View of Business Diversification," Palgrave Macmillan Books, in: Networks and Location, chapter 4, pages 58-68, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-51025-8_4
    DOI: 10.1057/9780230510258_4
    as

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