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Why Do People Shop Where They Do? The Attributes of Shopping Centres that Determine Where Consumers Choose to Shop

In: Objects of Desire

Author

Listed:
  • Charles Dennis

    (Brunel University)

Abstract

This chapter explores Research Questions (i) to (iii) inclusive (see Chapter 2 above): (i) Which attributes of a shopping centre are most associated with shopper spending? (ii) Can the attractiveness of a centre be measured in a way that has meaning and utility, for example in relation to shoppers’ spending, the sales turnover or rental income of shopping centres? (iii) Are the specific attributes most affecting shopper spending significantly different at various shopping centres?

Suggested Citation

  • Charles Dennis, 2005. "Why Do People Shop Where They Do? The Attributes of Shopping Centres that Determine Where Consumers Choose to Shop," Palgrave Macmillan Books, in: Objects of Desire, chapter 3, pages 38-50, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-50948-1_4
    DOI: 10.1057/9780230509481_4
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    Cited by:

    1. Piha, Samuel & Räikkönen, Juulia, 2017. "When nature calls: The role of customer toilets in retail stores," Journal of Retailing and Consumer Services, Elsevier, vol. 36(C), pages 33-38.

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