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Research Questions, Methodology and Questionnaire Design for Part II

In: Objects of Desire

Author

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  • Charles Dennis

    (Brunel University)

Abstract

The aim of this book concerns the general question: ‘why do people shop where they do (choices of shopping centres). Following the literature search outlined in Chapter 1 above, specific research questions can be posed: (i) Which attributes of a shopping centre are most associated with shopper spending? (ii) Can the attractiveness of a centre be measured in a way that has meaning and utility, for example in relation to shoppers’ spending, the sales turnover or rental income of shopping centres? (iii) Are the specific attributes most affecting shoppers’ spending significantly different at various shopping centres? (iv) Are the specific attributes affecting shoppers’ spending significantly different for different segments of shoppers? This chapter concerns the methodology adopted in attempting to answer these questions, relating to Part II of this book, i.e. Chapters 3 to 7 inclusive below.

Suggested Citation

  • Charles Dennis, 2005. "Research Questions, Methodology and Questionnaire Design for Part II," Palgrave Macmillan Books, in: Objects of Desire, chapter 2, pages 25-37, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-50948-1_3
    DOI: 10.1057/9780230509481_3
    as

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