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Shaping the Business Model

In: Excellence in Banking — Revisited!

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  • Steven I. Davis

Abstract

One phrase dominated the dialogue with our interviewees which we had not heard in 1988: ‘our business model’. While we don’t pretend to a textbook definition for the phrase, we have taken it in banking to mean the particular combination of client/geographic/ product mix as well as culture, client focus and execution processes which should produce a lasting competitive advantage.

Suggested Citation

  • Steven I. Davis, 2004. "Shaping the Business Model," Palgrave Macmillan Books, in: Excellence in Banking — Revisited!, chapter 3, pages 21-33, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-50940-5_3
    DOI: 10.1057/9780230509405_3
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