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Managing Media Relations

In: Managing a Crisis

Author

Listed:
  • Tom Curtin
  • Daniel Hayman
  • Naomi Husein

Abstract

If one looks at the impact of external communications, then the channel with the greatest impact is the media. It is instantaneous, independent and universal. From newspapers to TV and radio and now the Internet, the media is everywhere. As noted in Chapter 6, the media sets the agenda, it acts as magnifying glass on tiny details and it is relentless.

Suggested Citation

  • Tom Curtin & Daniel Hayman & Naomi Husein, 2005. "Managing Media Relations," Palgrave Macmillan Books, in: Managing a Crisis, chapter 0, pages 129-140, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-50930-6_15
    DOI: 10.1057/9780230509306_15
    as

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