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Finding Third Party Advocates

In: Managing Green Issues

Author

Listed:
  • Tom Curtin
  • Jacqueline Jones

Abstract

It is well accepted that satisfied customers — making recommendations for a company’s products — are very powerful. In the last chapter, we saw that it will be these third party advocates (TPAs) who will be an essential part of driving the project. But first they must be identified.

Suggested Citation

  • Tom Curtin & Jacqueline Jones, 2000. "Finding Third Party Advocates," Palgrave Macmillan Books, in: Managing Green Issues, chapter 9, pages 97-106, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-50929-0_9
    DOI: 10.1057/9780230509290_9
    as

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