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Dealing with the Media

In: Managing Green Issues

Author

Listed:
  • Tom Curtin
  • Jacqueline Jones

Abstract

Green is a good story and media like the underdog. Journalists often see themselves as consumer champions so empathise with the green groups. But more important, green groups can deliver a good ‘shock horror story’. Their real power is the power to accuse and highlight — their focus is entertainment first, information second. Politicians like and hate the media — they speak the same basic language.

Suggested Citation

  • Tom Curtin & Jacqueline Jones, 2000. "Dealing with the Media," Palgrave Macmillan Books, in: Managing Green Issues, chapter 13, pages 145-166, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-50929-0_13
    DOI: 10.1057/9780230509290_13
    as

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