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Tools and Techniques for Marketing and Sales Management

In: The Right Tools for the Job

Author

Listed:
  • Andrew Cox
  • Chris Lonsdale
  • Joe Sanderson
  • Glyn Watson

Abstract

The 59 tools and techniques listed below are not definitive but they do provide a comprehensive listing of some of the major tools and techniques regularly used by managers in the marketing and sales function, as well as some of the most recently developed by academics and consultants. These tools and techniques provide a basis for comparison with the actual tools and techniques found to be in use by marketing and sales managers in the research survey. These findings are reported in chapter 5.

Suggested Citation

  • Andrew Cox & Chris Lonsdale & Joe Sanderson & Glyn Watson, 2005. "Tools and Techniques for Marketing and Sales Management," Palgrave Macmillan Books, in: The Right Tools for the Job, chapter 4, pages 93-123, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-50920-7_4
    DOI: 10.1057/9780230509207_4
    as

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