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Of Wildebeest, Buffalo and Bison

In: The Road to Audacity

Author

Listed:
  • Stephen Carter
  • Jeremy Kourdi

Abstract

So, who should line up in the parade of audacious businesses? Until recently, the usual suspects would have been the bright young things of the technology industries, or perhaps some Internet business that had stolen all the headlines. Unfortunately, current data would be difficult - such businesses have either gone bust or are in hiding. Audacious they may have been - but successful? Only for a moment, and despite their audacity, rarely because of it. Of course, some businesses in these sectors will be successful again, and undoubtedly some of these can be fairly classed as audacious. However, in looking for role models it is useful to avoid always equating brilliant product innovation with audacity. Audacity, as we have tried to picture it, is a richer and more complex phenomenon.

Suggested Citation

  • Stephen Carter & Jeremy Kourdi, 2003. "Of Wildebeest, Buffalo and Bison," Palgrave Macmillan Books, in: The Road to Audacity, chapter 0, pages 117-124, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-50879-8_9
    DOI: 10.1057/9780230508798_9
    as

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