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Dancing with Customers

In: The Road to Audacity

Author

Listed:
  • Stephen Carter
  • Jeremy Kourdi

Abstract

Is your best friend a corporation? Do you long for 6 pm, when you know that those nice telesales people will start calling your home? Do you shout ‘yippee!’ when you receive dozens of unsolicited emails, and do you feel relieved and reassured to know that your name, buying habits and personal preferences are being tracked, analysed and used by complete strangers?

Suggested Citation

  • Stephen Carter & Jeremy Kourdi, 2003. "Dancing with Customers," Palgrave Macmillan Books, in: The Road to Audacity, chapter 0, pages 125-136, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-50879-8_10
    DOI: 10.1057/9780230508798_10
    as

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