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Strategic Complexity in International Business

In: The Challenge of International Business

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  • Mark Casson

Abstract

Most contributions to a handbook are necessarily retrospective, but there is also scope for a prospective view of the kind offered in this chapter. In retrospect there have been significant theoretical achievements in international business (IB) over the past 40 years, but the prospects are not so good.

Suggested Citation

  • Mark Casson, 2004. "Strategic Complexity in International Business," Palgrave Macmillan Books, in: The Challenge of International Business, chapter 3, pages 19-53, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-50864-4_3
    DOI: 10.1057/9780230508644_3
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