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Introduction to the Cases

In: E-Roadmapping

Author

Listed:
  • Stefan P. Bornheim
  • Jutta Weppler
  • Oliver Ohlen

Abstract

Chapter 4 aims to show some e-business in action in connection with our e-roadmapping tool. We chose the cases from the widest possible variety of dimensions. First, we have contributions from two Old Economy (Siemens and Daimler) and two New Economy (GoIndustry and getmobile.de ) firms. We also have two business-to-business (B2B) and two value chain crossover cases (Siemens, GoIndustry, and Daimler, getmobile.de ).

Suggested Citation

  • Stefan P. Bornheim & Jutta Weppler & Oliver Ohlen, 2001. "Introduction to the Cases," Palgrave Macmillan Books, in: E-Roadmapping, chapter 0, pages 71-72, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-50844-6_5
    DOI: 10.1057/9780230508446_5
    as

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