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Markets in Action

In: New Economy — New Competition

Author

Listed:
  • David Asch
  • Brian Wolfe

Abstract

This chapter considers a number of examples of markets. A range of examples and issues are considered so that we can lay the groundwork for a consideration of what the future may hold in our final chapter. We start by revisiting the PC market which we discussed first in Chapter 3. We then look at the international air travel industry, a subset of the telecommunications industry, and the car industry. We conclude the chapter by reconsidering retailing. We consider this to be an important dimension in our understanding of competition, because the way that organizations relate to each other across the value chain, as well as how consumers conceive of purchasing goods (usually from retail outlets or their equivalent), will determine whether or not a reasonable profit is earned from the sum of the value activities. It will also determine whether a reasonable deal is provided for the consumer.

Suggested Citation

  • David Asch & Brian Wolfe, 2001. "Markets in Action," Palgrave Macmillan Books, in: New Economy — New Competition, chapter 6, pages 93-125, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-50800-2_6
    DOI: 10.1057/9780230508002_6
    as

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