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Applying Knowledge to Improve the Moments of Truth

In: Problem-Driven Management

Author

Listed:
  • Beatriz Muñoz-Seca

    (University of Navarra)

  • Josep Riverola

    (University of Navarra)

Abstract

Before moving on to address the problem of permanent improvement in all its complexity, we will use this chapter to present a simplified version. This should be seen as an intermediate step, more complicated than the project analysis of Chapter 3 but still easy to handle as a complete entity. In this instance, the MOTs are seen as problem generators, problems that must be solved by making maximum use of the knowledge available in the firm.

Suggested Citation

  • Beatriz Muñoz-Seca & Josep Riverola, 2004. "Applying Knowledge to Improve the Moments of Truth," Palgrave Macmillan Books, in: Problem-Driven Management, chapter 9, pages 199-225, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-50450-9_9
    DOI: 10.1057/9780230504509_9
    as

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