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What the movies did for us

In: Sonic Branding

Author

Listed:
  • Daniel M. Jackson
  • Paul Fulberg

Abstract

We have seen that jingles and music have long been employed by the advertising and marketing communities to help get their messages across but there is much, much more to sonic branding than the 30-second TV or radio spot. Indeed, the most important area of our culture, in relation to how music and sound influence how we feel, is far removed from the world of advertising.

Suggested Citation

  • Daniel M. Jackson & Paul Fulberg, 2003. "What the movies did for us," Palgrave Macmillan Books, in: Paul Fulberg (ed.), Sonic Branding, chapter 0, pages 16-22, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-50326-7_3
    DOI: 10.1057/9780230503267_3
    as

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