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Technical considerations

In: Sonic Branding

Author

Listed:
  • Daniel M. Jackson
  • Paul Fulberg

Abstract

The next section of the guidelines relates primarily to the playback of the sonic logo, which at this stage is the only sonic branding element for external use. It is important that the logo is heard at every touchpoint as it was designed to be heard. The broad range of media and applications make the management of playback a challenge, particularly in relation to the audio quality of playback equipment.

Suggested Citation

  • Daniel M. Jackson & Paul Fulberg, 2003. "Technical considerations," Palgrave Macmillan Books, in: Paul Fulberg (ed.), Sonic Branding, chapter 0, pages 147-148, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-50326-7_26
    DOI: 10.1057/9780230503267_26
    as

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