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Sonic guidelines

In: Sonic Branding

Author

Listed:
  • Daniel M. Jackson
  • Paul Fulberg

Abstract

The third component of the sonic brand identity is the guidelines document. In conjunction with the brand score and the sonic logo, this document should contain all the strategic, technical and creative information required to create expressions of the brand that are consistent with the identity and thereby relate back to the belief and values of the brand. Guidelines documents can vary greatly, dependent upon the scope for sonic branding exposed during the audit phase. Each sonic touchpoint will require its own guidelines and as a result, the document can become very weighty indeed.

Suggested Citation

  • Daniel M. Jackson & Paul Fulberg, 2003. "Sonic guidelines," Palgrave Macmillan Books, in: Paul Fulberg (ed.), Sonic Branding, chapter 0, pages 129-140, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-50326-7_24
    DOI: 10.1057/9780230503267_24
    as

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