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Identity

In: Sonic Branding

Author

Listed:
  • Daniel M. Jackson
  • Paul Fulberg

Abstract

At the end of the moodboard workshops, we are faced with one of two scenarios. If the process is based upon big idea moodboards, then the third stage of the sonic branding engine sees the creative director armed with a musical moodboard and the feedback of the decision-making group. This feedback will have information regarding each component of the moodboard and how closely its emotions match the desired expression of the sonic branding. There will also be some detailed intelligence regarding specific instruments, rhythms or sounds that are particularly liked in the context of a brand communication.

Suggested Citation

  • Daniel M. Jackson & Paul Fulberg, 2003. "Identity," Palgrave Macmillan Books, in: Paul Fulberg (ed.), Sonic Branding, chapter 0, pages 122-123, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-50326-7_22
    DOI: 10.1057/9780230503267_22
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