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Moodboards

In: Sonic Branding

Author

Listed:
  • Daniel M. Jackson
  • Paul Fulberg

Abstract

With the audits completed, we usually have plenty of reference materials to fuel the next part of the process. The backgrounds that Paul and I have in advertising and the media led us to believe that there were great benefits to using visual moodboards as an aid to a visual brief. When describing any creative guide, it is almost always useful to use stimuli other than the written and spoken word to give ideas form. Similarly, our backgrounds in music and theatre taught us that creating demo tracks or listening to preexisting music with the intention of learning from the most appropriate pieces were very strong steps towards the creation of great music and design in sound. Bringing together this knowledge, Sonicbrand developed a creative process around sonic moodboards.

Suggested Citation

  • Daniel M. Jackson & Paul Fulberg, 2003. "Moodboards," Palgrave Macmillan Books, in: Paul Fulberg (ed.), Sonic Branding, chapter 0, pages 115-121, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-50326-7_21
    DOI: 10.1057/9780230503267_21
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