Japanese Hybrid Factories in Germany: Survival in a Different Environment

This book is an anthology of the contributions presented at the annual conference of the Euro–Asian Management Studies Association (EAMSA) at the beginning of November 2001 in Berlin. The studies embrace not only topics such as foreign trade (inter-regional, intraregional), foreign direct investment, technology transfer, and the comparison of management systems, but also intercultural communication and marketing, corporate governance, e-business and, last but not least, the economic development of countries in East Asia, with particular reference to China. Since their foundation in 1984, EAMSA meetings have followed the tradition of choosing a specific conference subject oriented towards the most current and timely issues. At the beginning of the 1980s, experts concerned with economic and technology cooperation between Asia and Europe came together. They focused on the analysis of the superiority of the Japanese management system and the comparative advantage of its economy vis-à-vis the West, as well as on the question of how corporate strategies in the West should cope with the so-called Japanese challenge. For this reason, EAMSA was first called the ‘Euro–Japanese Management Studies Association’.