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Building a Strategy

In: Developing Strategies for International Business

Author

Listed:
  • J. Angus Gillon
  • Lynne Pearson

Abstract

This chapter demonstrates the use and value of the WRAP process in building strategies that are both relevant to the company’s strategic objectives and realistic in relation to the targets and priorities already determined.

Suggested Citation

  • J. Angus Gillon & Lynne Pearson, 2004. "Building a Strategy," Palgrave Macmillan Books, in: Developing Strategies for International Business, chapter 9, pages 138-162, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-50257-4_9
    DOI: 10.1057/9780230502574_9
    as

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