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Overview of the WRAP Process

In: Developing Strategies for International Business

Author

Listed:
  • J. Angus Gillon
  • Lynne Pearson

Abstract

Sun Tzu was a famous Chinese leader, general, advisor or possibly something else, depending on whose historical interpretations you accept. There is also the possibility that he was several people (spanning many hundreds of years, but quoted as a single entity) whose musings and observations on the subject of military strategy were directed not at describing the minutiae of military engagements, but towards the broad sweep of strategic actions. These actions can be readily translated into modern competitive situations. In the time of Sun Tzu, competition largely took the form of armed conflict, and his maxims consequently reflect the necessities of battle; nevertheless, many can be easily transposed. Do not engage the enemy on unfavorable terrain. Do not pit the weakest of your forces against the strongest of the enemy’s forces. Simple and obvious in many ways, these concepts could have borne much more repetition during the many subsequent centuries of military blunders.

Suggested Citation

  • J. Angus Gillon & Lynne Pearson, 2004. "Overview of the WRAP Process," Palgrave Macmillan Books, in: Developing Strategies for International Business, chapter 2, pages 12-25, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-50257-4_2
    DOI: 10.1057/9780230502574_2
    as

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