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International Business Rationale

In: Developing Strategies for International Business

Author

Listed:
  • J. Angus Gillon
  • Lynne Pearson

Abstract

Conducting business internationally has every appearance of becoming a more difficult and high risk proposition in a world environment that contains mistrust, misconception and misapprehension, and a fair amount of outright danger. Even in more stable times, a degree of political uncertainty may be paired with some level of economic instability across a range of territories worldwide. It is reasonable to assume that the only certainty is an essentially permanent state of flux in which businesses in domestic and international markets require an unprecedented degree of skill to maintain their balance.

Suggested Citation

  • J. Angus Gillon & Lynne Pearson, 2004. "International Business Rationale," Palgrave Macmillan Books, in: Developing Strategies for International Business, chapter 1, pages 1-11, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-50257-4_1
    DOI: 10.1057/9780230502574_1
    as

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