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Specialisation: Letting Market Forces Prevail

In: Value-Based Consulting

Author

Listed:
  • Fiona Czerniawska

Abstract

Specialisation and integrated working (the subject of the next chapter) are mirror images of the same issue. They both stem from clients’ almost universal — and completely comprehensible — desire to hire experts. ‘Ten years ago’, said one client I talked to, ‘people would have listened if you said you were a business consultant. You might have known a fair amount about a particular subject, but you’d also be expected to know about business “in general”. I don’t believe business “in general” exists anymore — and neither should “business consultants”. It’s not breadth we need’, said another client, ‘it’s depth’.

Suggested Citation

  • Fiona Czerniawska, 2002. "Specialisation: Letting Market Forces Prevail," Palgrave Macmillan Books, in: Value-Based Consulting, chapter 5, pages 57-66, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-50198-0_5
    DOI: 10.1057/9780230501980_5
    as

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