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Networking: Adding Value in a Joined Up World

In: Value-Based Consulting

Author

Listed:
  • Fiona Czerniawska

Abstract

Individual dot.coms may have come and gone, but their legacy of crumbling boundaries between industries and organisations is still with us. One client I spoke to summed it up: ‘ten years ago, if we’d spotted a new business opportunity — launching a new product, entering a new market — the chances are that it would be something we’d pursue independently. Today, we’d almost immediately be looking for partners. Why go through the effort (and time) or establishing your brand in a new market, if you can piggy-back off someone else’s? Why spend money (and time) developing a new proprietary product, when someone else may have the technology you need albeit applied in a different context?’

Suggested Citation

  • Fiona Czerniawska, 2002. "Networking: Adding Value in a Joined Up World," Palgrave Macmillan Books, in: Value-Based Consulting, chapter 10, pages 114-125, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-50198-0_10
    DOI: 10.1057/9780230501980_10
    as

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