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The Dollar and Coca-Cola are Both Brand Names

In: The New International Money Game

Author

Listed:
  • Robert Z. Aliber

    (University of Chicago)

Abstract

The money-producing industry is like the soda pop industry; a large number of firms make a similar product. Soda pop is basically carbonated colored water. One brand of pop is a good substitute for another; Coke and Pepsi compete vigorously for the same customers. Each popproducing firm strives to make its brands attractive; the product is available in large, small, and medium-sized packages, and in bottles and cans. The packages are attractively designed. Once a product is successful, variants or extensions are developed — Coke begat Diet Coke, and then Caffeine Free Coke, and then Diet Caffeine Free, and then Classic Coke.

Suggested Citation

  • Robert Z. Aliber, 2002. "The Dollar and Coca-Cola are Both Brand Names," Palgrave Macmillan Books, in: The New International Money Game, edition 0, chapter 6, pages 106-123, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-50097-6_6
    DOI: 10.1057/9780230500976_6
    as

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