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The game is the product

In: Football and Management

Author

Listed:
  • Sten Söderman

    (Stockholm University School of Business)

Abstract

Proposition 2 will discuss, how managerial efforts, off the field, between the matches, can and will affect the outcome of the game, ‘During the match/on the field’. The match is the product, which is delivered by individuals that have to be well integrated to beat the competing team. Normally, a well thought through playing style, a good culture and a positive attitude are necessary elements to secure success. Without an advanced understanding of the conceptual ‘scientific’ framework and its practical implication the team will not win.

Suggested Citation

  • Sten Söderman, 2013. "The game is the product," Palgrave Macmillan Books, in: Football and Management, chapter 4, pages 69-99, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-39118-5_4
    DOI: 10.1057/9780230391185_4
    as

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