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Definitions and Consumer Trends

In: e-Shock 2000

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  • Michael Kare-Silver

Abstract

Some brief definitions and explanations are required before moving into the detail of what retailers and manufacturers are doing about the electronic revolution and how they can best respond.

Suggested Citation

  • Michael Kare-Silver, 2000. "Definitions and Consumer Trends," Palgrave Macmillan Books, in: e-Shock 2000, chapter 2, pages 25-29, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-38967-0_3
    DOI: 10.1057/9780230389670_3
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