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Broadcasting the Olympics

In: Managing the Olympics

Author

Listed:
  • Harry-Arne Solberg
  • Chris Gratton

Abstract

Over the past three decades, television has become the engine that has driven the financial growth of the Olympic Movement and raised its profile exponentially (Preuss, 2006). At the start of the second decade of the twenty-first century, communication broadcast rights and sponsorship revenues account for 85 per cent of the Olympic Movement’s total income, most of which is distributed among the international sport federations (IFs), national Olympic committees (NOCs) and Olympic Solidarity (Peña, 2009). Of this total financial pool broadcast revenues have become the single largest source.

Suggested Citation

  • Harry-Arne Solberg & Chris Gratton, 2013. "Broadcasting the Olympics," Palgrave Macmillan Books, in: Stephen Frawley & Daryl Adair (ed.), Managing the Olympics, chapter 9, pages 147-164, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-38958-8_9
    DOI: 10.1057/9780230389588_9
    as

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