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Societal Values and Expectations

In: Public Sector Reformation

Author

Listed:
  • Ian Chaston

    (Centrum Catolica
    Moustraining Ltd)

Abstract

Personal values are the attitudes and beliefs held by an individual. These values are not just formed through personal experience, but are also influenced through a complex interaction of factors. Examples of influence include parents, siblings, friends, education, work, religion and the media. The existence of personal values is a critical determinant of how consumers view PSOs and the interactions which occur during the three phases of search, consumption and post-experience assessment. By acquiring an understanding of the values of private citizens, PSOs are in a much better position to design and develop an optimal service portfolio.

Suggested Citation

  • Ian Chaston, 2012. "Societal Values and Expectations," Palgrave Macmillan Books, in: Public Sector Reformation, chapter 2, pages 22-43, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-37935-0_2
    DOI: 10.1057/9780230379350_2
    as

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