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Distribution, Marketing and Consumer Behaviour in China

In: Foreign Investment in China

Author

Listed:
  • Feng Li

    (Strathclyde University)

  • Jing Li

Abstract

For many foreign investors, one of the main attractions of China is its enormous market size and the even greater potential for future growth (See Chapter 2). With the Chinese economy growing at about 10 per cent a year for nearly two decades, a new market roughly the size of Hong Kong, Taiwan and Singapore combined has been created annually.1 However, as some foreign investors have found out, getting products to consumers is a daunting task in China, and special marketing approaches are often needed to meet the unique Chinese consumer behaviour.

Suggested Citation

  • Feng Li & Jing Li, 1999. "Distribution, Marketing and Consumer Behaviour in China," Palgrave Macmillan Books, in: Foreign Investment in China, chapter 7, pages 179-201, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-37912-1_7
    DOI: 10.1057/9780230379121_7
    as

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