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Managing Research and Development in Retail Banking

In: The Commercial Banking Handbook

Author

Listed:
  • Dimitris N. Chorafas

Abstract

Research and development (R&D) is a key phrase at Morgan Stanley. Management firmly believes that since the mid-1980s the real money has been made in developing innovative products, packaging services for a wider clientele and personalizing them for a single important customer. All this calls for research in banking which is product and market-oriented: focusing on market drives, on customer wishes and on the ability to continue producing innovative services; being greatly concerned with production and distribution, as well as the resulting profitability; and including a great deal of high technology to gain competitive edge, control costs and maintain market lead.

Suggested Citation

  • Dimitris N. Chorafas, 1999. "Managing Research and Development in Retail Banking," Palgrave Macmillan Books, in: The Commercial Banking Handbook, chapter 12, pages 290-315, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-37908-4_12
    DOI: 10.1057/9780230379084_12
    as

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