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Introduction to the Market Commitment Model

In: Strategy in Crisis

Author

Listed:
  • Michael Kare-Silver

Abstract

The Market Commitment Model provides a new framework for strategy making. It is built upon a deep-rooted understanding of markets and customers. Through that understanding and immersion in how markets are developing and customer needs are changing come the insights, initiatives and ideas - the strategy - that can lead to business success. The model provides a framework to search out and develop a customer valuebased strategy that is more competitive and effective than those of rival companies. It embodies the notion of competitive advantage and the requirement to find and develop those long-term sustainable sources of advantage in the market place that will drive a company's future performance and earnings.

Suggested Citation

  • Michael Kare-Silver, 1997. "Introduction to the Market Commitment Model," Palgrave Macmillan Books, in: Strategy in Crisis, chapter 5, pages 58-79, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-37811-7_5
    DOI: 10.1057/9780230378117_5
    as

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