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The Challenges of ESI

In: Leveraged Innovation

Author

Listed:
  • Francis Bidault

    (Theseus Institute)

  • Charles Despres

    (Theseus Institute
    Ecole Supérieure de Commerce)

  • Christina Butler

    (London Business School)

Abstract

In the previous chapter we outlined the factors that lead to ESI adoption; in this one we discuss how to engineer an effective programme and manage the resulting partnership. Experience with ESI relationships is growing but, as we discussed in Chapter 4, the reviews are fairly diverse and there are no concise statements of how to manage the process. This is precisely our objective here: to put a roadmap in the hands of practising managers that will enable them to implement an effective ESI partnership. Our approach is practical and based on the life-cycle idea, that all ESI projects unfold over time: there are certain things managers can do to build a momentum for success and others that will almost certainly have the reverse effect.

Suggested Citation

  • Francis Bidault & Charles Despres & Christina Butler, 1998. "The Challenges of ESI," Palgrave Macmillan Books, in: Leveraged Innovation, chapter 5, pages 99-129, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-37782-0_5
    DOI: 10.1057/9780230377820_5
    as

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