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Communiaction

In: Becoming Dynamic

Author

Listed:
  • David Jackson

Abstract

A vision that is not enacted is a dream. Building the framework for change starts the process of change but now it has to be acted upon. The first step is to communicate the vision to the whole organisation. This has to be done quickly but, more importantly, effectively. The people who have been involved in forming the vision understand it because they have worked through its development. They have considered the options and argued their views. They have invested emotional and intellectual energy in it. They have lived through the decisions and understand why they were taken. These are decisions that are going to effect everybody in the organisation.

Suggested Citation

  • David Jackson, 2000. "Communiaction," Palgrave Macmillan Books, in: Becoming Dynamic, chapter 9, pages 146-159, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-37650-2_9
    DOI: 10.1057/9780230376502_9
    as

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