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Product Introduction Process

In: Plan to Win

Author

Listed:
  • John Garside

Abstract

The introduction of new products is crucial to the long-term viability of a company. Once an order has been accepted it is important to have a defined product introduction process that progresses the work carried out in preparing the product specification, through product and process design, and into production. Creating a generic product introduction process that satisfies all sections of manufacturing industry would be far too complex for some particular sectors, but all new product developments must pass through a number of phases. This chapter provides a framework for these processes and identifies the transfer reviews that are required to maintain control, ensuring the project remains on time and within budget.

Suggested Citation

  • John Garside, 1998. "Product Introduction Process," Palgrave Macmillan Books, in: Plan to Win, chapter 4, pages 95-136, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-37489-8_4
    DOI: 10.1057/9780230374898_4
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