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Time Shaping for Experience Enhancement

In: Time Shaping for Business Success

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  • James J. Lynch

Abstract

Just as the essence of time as a process is metamorphosis, that of time as an experience is sensibility, fulfilling the capacity of the customer to feel desired emotions and sensations. Every time chain must include this dimension of time if it is to yield optimum customer satisfaction. Be it the appeal of a colour or the sensation of complete relaxation, time as experience is noetic — that is, registered in the mind not the chronometer; it can therefore, be overlooked in the management of the time chain. Any business which falls into this trap will find that despite its measured achievements in competing with time it fails to reap the full benefits. These only accrue to those who are sensitive to different types of experience as shown in Digest 5.1 and are able to shape these using the shapers listed in Digest 5.2 (pp. 96–100).

Suggested Citation

  • James J. Lynch, 1995. "Time Shaping for Experience Enhancement," Palgrave Macmillan Books, in: Time Shaping for Business Success, chapter 5, pages 89-105, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-37380-8_5
    DOI: 10.1057/9780230373808_5
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