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Future Developments in Airport Retailing

In: European Airport Retailing: Growth Strategies for the New Millennium

Author

Listed:
  • Paul Freathy
  • Frank O’Connell

Abstract

One theme of this book has been the attempt to illustrate the relationship between airport retailing, the macro environment and the wider demands of the air transport industry. While retailing continues to remain a response to the cultural demands of the market it serves, the increasingly international nature of the passenger market has meant that airports require a flexible and proactive approach. Constant change is a characteristic of the industry, and airport retailing, subsumed within this broad definition, has been no less affected by these developments. An understanding of the factors that will continue to influence airport retailing into the next century is as much reliant upon macro-environmental factors as sector-specific pressures.

Suggested Citation

  • Paul Freathy & Frank O’Connell, 1998. "Future Developments in Airport Retailing," Palgrave Macmillan Books, in: European Airport Retailing: Growth Strategies for the New Millennium, chapter 7, pages 180-195, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-37116-3_7
    DOI: 10.1057/9780230371163_7
    as

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