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Summary and Discussion

In: Networked Consumers

Author

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  • Steven D. Silver

Abstract

This chapter will summarize the discourse on networked consumers that has been offered and consider directions for subsequent study. As initially observed, there are compelling reasons to directly address consumers as networked agents. Network memberships continuously emerge from the natural settings of our everyday lives and have pervasive effects on our preferences and activities. This is nowhere more evident than in our interactions as consumers. Although interdependencies between consumers have been extensively examined in analytics, the interaction models have largely been in pair-wise contacts in which it is difficult to adequately represent the complex interactions that occur in networks.

Suggested Citation

  • Steven D. Silver, 2012. "Summary and Discussion," Palgrave Macmillan Books, in: Networked Consumers, chapter 8, pages 158-180, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-36255-0_8
    DOI: 10.1057/9780230362550_8
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