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Behavioural Economics

In: Rethinking Rational Choice Theory

Author

Listed:
  • Jan Jonge

Abstract

This chapter describes the curious development of the relation between expected utility theory and behavioural economics. Behavioural economics was first a generic term for non-expected utility theories, and a potential alternative to rational choice theory; but increasingly it became a companion to expected utility theory instead of an alternative.

Suggested Citation

  • Jan Jonge, 2012. "Behavioural Economics," Palgrave Macmillan Books, in: Rethinking Rational Choice Theory, chapter 0, pages 38-49, Palgrave Macmillan.
  • Handle: RePEc:pal:palchp:978-0-230-35554-5_4
    DOI: 10.1057/9780230355545_4
    as

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