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Profiting from Diversity in the Banking Sector

In: Lessons on Profiting from Diversity

Author

Listed:
  • Isabelle Maque
  • Audrey Becuwe
  • Isabelle Prim-Allaz
  • Alice Garnier

Abstract

The participation of women in entrepreneurship has increased tremendously over the last decades and is now significant in most developed countries and in many developing countries (Brush, 1992; Minnitti et al., 2005). In France, small and medium businesses and very small firms of Industry, Trade and Services (ICS) numbered 2,613 million (INSEE, 2005). Women represent only 28 per cent of all entrepreneurs in small and medium businesses and they constitute 46 per cent of the workforce. In the United States, they represent 48 per cent of all entrepreneurs (APCE, 2007). The increase of female entrepreneurs has attracted academic interest, and female entrepreneurship has developed as a separate research field (Verheul, 2005). However, little attention has been devoted to a feminine perspective of business ownership (Bird and Brush, 2002). Entrepreneurship is often depicted as a form of masculinity (Mirchandani, 1999; Bird and Brush, 2002; Bruni et al., 2004), with entrepreneurs described in terms that are associated more with men than women, for example, ‘the conqueror of unexplored territories, the lonely hero, the patriarch’ (Bruni et al., 2004, p. 407).

Suggested Citation

  • Isabelle Maque & Audrey Becuwe & Isabelle Prim-Allaz & Alice Garnier, 2012. "Profiting from Diversity in the Banking Sector," Palgrave Macmillan Books, in: Gloria Moss (ed.), Lessons on Profiting from Diversity, chapter 9, pages 186-209, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-35505-7_9
    DOI: 10.1057/9780230355057_9
    as

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