IDEAS home Printed from https://ideas.repec.org/h/pal/palchp/978-0-230-34336-8_6.html
   My bibliography  Save this book chapter

How Ready is your Organization to Become an Effective MCE?

In: E-Shock 2020

Author

Listed:
  • Michael Kare-Silver

Abstract

How developed is your organization as a multi-channel enterprise (MCE)? Becoming an effective MCE may well require a major transformational and strategic change. It is not just about opening a Twitter account and putting the CEO on YouTube. It’s not just about active brand reputation and sentiment monitoring. It won’t be enough to set up a Facebook page. All those tactical activities will count for nothing unless there is a clear long-term and strategic plan about how the company should be taking advantage of not just the multi-channel environment but digital technology generally. And that will mean examining opportunities to use web technology tools: whether to take advantage, for example, of the Cloud, whether to automate and outsource certain tasks, what skills and expertise will be required for the future, what technology platforms and architectures will best enable the company to compete as a winner as this decade unfolds. No matter what the industry sector, no matter what the customer base, web technology is going to be a major driving force for change. No company will be able to ignore this and any that do will fail. There is absolutely no question about that.

Suggested Citation

  • Michael Kare-Silver, 2011. "How Ready is your Organization to Become an Effective MCE?," Palgrave Macmillan Books, in: E-Shock 2020, chapter 6, pages 29-31, Palgrave Macmillan.
  • Handle: RePEc:pal:palchp:978-0-230-34336-8_6
    DOI: 10.1057/9780230343368_6
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palchp:978-0-230-34336-8_6. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.