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Introduction

In: Making the Invisible Visible

Author

Listed:
  • Tojo Thatchenkery
  • Keimei Sugiyama

Abstract

The American iconic company Apple Inc. lost $7 billion in market value on January 18, 2011, when news broke out that their most visible leader Steve Jobs will take a leave of absence for health reasons. This was despite the fact that Apple had announced a “blow out” profitable first quarter the same day when sales surged 75 percent and gave even more promising guidance for rest of 2011, even though the company is known for providing generally conservative estimates. Much less known was that over the last several years, Steve Jobs had nurtured and assembled an extremely capable team of senior leadership to look after all aspects of Apple“s business, and this team was responsible for the exceptional execution of business strategy for the company. Yet, these leaders were not as visible as Apple”s legendary founder Jobs has been and hence the market’s lack of faith in the quiet leaders.

Suggested Citation

  • Tojo Thatchenkery & Keimei Sugiyama, 2011. "Introduction," Palgrave Macmillan Books, in: Making the Invisible Visible, chapter 0, pages 1-6, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-33934-7_1
    DOI: 10.1057/9780230339347_1
    as

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