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The Brewing Industry in CEE

In: The Changing Nature of Doing Business in Transition Economies

Author

Listed:
  • Jorma Larimo
  • Marin Marinov
  • Svetla Marinova

Abstract

The brewing industry has recently experienced increasing saturation in mature markets and industry consolidation. Due to the maturity of beer markets in developed economies, the main form of growth of established breweries has become domestic and foreign acquisitions (OECD, 2001). Recently brewing companies have started expansion into the world emerging markets, especially into the buoyant and growing markets of Central and Eastern Europe (CEE) and China.

Suggested Citation

  • Jorma Larimo & Marin Marinov & Svetla Marinova, 2011. "The Brewing Industry in CEE," Palgrave Macmillan Books, in: Marin Marinov & Svetla Marinova (ed.), The Changing Nature of Doing Business in Transition Economies, chapter 6, pages 87-103, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-33701-5_6
    DOI: 10.1057/9780230337015_6
    as

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