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Luxury Consumption in Emerging Markets

In: The Changing Nature of Doing Business in Transition Economies

Author

Listed:
  • Melika Husić-Mehmedović
  • Nikolai Ostapenko
  • Muris Cicic

Abstract

The global luxury market, with its huge and widespread appeal and unparalleled glamor, increasingly captivates the attention of academicians and retail business analysts. Even though its relatively flexible boundaries make it difficult to evaluate separately from general consumer market shifts, the luxury goods market is experiencing spectacular structural changes, mostly under the pressure of recent recession-inspired negative consumer sentiment and “guilt” feelings. Additionally, there are serious geographical differences among markets and customers in the global luxury segment that deserve special attention (Dubois and Paternault, 1997). Issues related to the definition of luxury consumption and its structure, motivational drivers and dynamics in the post-socialist consumer fragmented markets of the former Yugoslavia and Soviet Union are the focus of such attention.

Suggested Citation

  • Melika Husić-Mehmedović & Nikolai Ostapenko & Muris Cicic, 2011. "Luxury Consumption in Emerging Markets," Palgrave Macmillan Books, in: Marin Marinov & Svetla Marinova (ed.), The Changing Nature of Doing Business in Transition Economies, chapter 5, pages 68-86, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-33701-5_5
    DOI: 10.1057/9780230337015_5
    as

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